Expertise needs visible proof
Consultants often sell judgment, clarity, and trust. When the portrait on your site looks weak, those claims feel less convincing.
Premium positioning is mostly consistency
The image on your website, LinkedIn, lead magnet, and calendar page should feel like the same brand.
- Use the same visual standard across all channels
- Choose wardrobe that matches your pricing tier and buyer profile
- Avoid casual photos that undercut strategic authority
- Refresh portraits when your niche or market shifts upward
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